LATEST NEWS: SassySEO.com & SassyAssassin.com have now re-located to Los Angeles, CA. We will continue to offer our services, so please don’t hesitate to contact us so we can help your business perform better online. You can reach us at 310-292-3026 or Kristin@SassySEO.com — Skype me at KristinRohan, too.
With 15 years in Silicon Valley, CA and 2+ years in Sydney, I’ve gained a wide-range of experience in Marketing, Sales & Media. I’ve held jobs at several agencies and online publishers, helped manage some of the first technology websites for clients, aided in Media Planning and Buying, and help build Media & Marketing strategies for a wide range of technology clients.
The last few years, in particular, were spent heavily concentrating on analytics & reporting. I helped manage Advertising programs for multiple clients. I researched Media programs and handled planning, researching, recommending, implementing, optimising and reporting for each plan. I helped implement Banner & Lead Generation Programs, List Procurement and Email Programs.
I managed SEO/SEM for numerous clients. I handled day-to-day responsibilities – recommending content, researching opportunities (including Social Media), helping implement link strategies, optimising meta information, key terms and PPC programs. I also created monthly reports with results and recommendations which I continually researched and put into place.
Here is a brief summary of my skills:
• 6 years of successful media management including researching, creating, implementing and optimising successful International media plans (ie. US, Australia, Germany, UK & France) – B2B and B2C. Plans have included: Online/digital (including traditional banner programs, SEO, SEM, Social, PPC), print, outdoor, lead generation, email & direct marketing, and events (online & face-to-face).
• Firm understanding of media process/industry (digital & traditional) and extensive data analytic skills.
• 13 years of intensive experience in B2B technology (hardware, software, Internet products and services).
• 15 years of experience in Silicon Valley, CA working in various publishing/media venues: 5 years in agencies, 5 years in publishing (offline & online plus events), and 2+ years in newspapers (internal and external).
• Extensive contacts/networks in the publishing world – mostly US and Australia but have worked with publishers, sales staff and marketing contacts around the world.
• Diversified experience in comfortably & effectively managing multiple clients, individuals and departments.
• Strong aptitude for understanding technologies and corporate strategies.
• Developed interpersonal and public speaking skills.
• Extensive research, data analysis, planning and project management skills.
• Excellent proofreading, writing and editing skills – with a dedicated attention to details
• Able to organize, develop and present workshops and presentations.
• Extensive computer knowledge (Mac & PC) and the ability to learn and use programs quickly (including Excel, PowerPoint, etc.)
• Web site design and editing skills – including writing and optimizing content.
If you need Content, SEO, Social, Media, Strategy or Marketing help, contact SassySEO at kristin@SassySEO.com or call 0427 326 013. We look forward to hearing from you.