Another Issue of SassySEO Insights – horray!
A good linking strategy is important to every website. Right now, the search engines consider it beneficial to have links on your site — as long as they are valuable and relevant to the message and offerings of your site.
There are several different types of links, various pages you can place them and many sites, lists and directories you can acquire them. Do not pay for a content network linking strategy. You cannot ensure every directory that links to you is relevant to your business. Don’t water down your value & relevance with network directories.
Be aware of programs that promise a certain amount of links a month – depending on your industry, there may not be endless places to share links. Plus, link networks may not always be in existence or focused on your business. Know exactly where you are getting links and to which sites you are linking.
How can you find out who’s linking to you? I like http://backlinkwatch.com.
When considering placing or asking for a link, ask yourself:
1 – Will this link help strengthen and build my relevancy and reputation?
2 – Does this link support my business or industry?
3 – Does this link direct visitors and potential customers to a strong page that helps sells my services or products?
Quick Note: There’s a belief that Link Diversity is important. This means you are getting many links from many different sites instead of many links from a single site. Websites and web pages are rated differently – you want links from highly rated sites. How do you know if a page is well rated? .Gov and .Edu sites are well-rated. Sites that have good reputations and high-profiles are well-rated.
Remember – it’s Quality over Quantity. Think of you site as a destination. Make your visitor’s stay on your site pleasant, educational, and exciting!
Here is a brief checklist to get you started on your Linking Strategy. (I’ve linked to a few of my clients below in case you are wondering…)
Links on Site:
First of all, let me mention:
* Anchor Text: Ensure anchor text includes your business name and/or keyterms. So good anchor text would be “SassySEO Insights Here” not “Click Here”.
Places to Link Internally on your Site:
* Link to applicable Blog Posts for in-depth information
* Deep Link from Splash Pages or main section pages – have your links occur naturally on your site, don’t rely on blogrolls, top navigations or lists of links. Try to include in relevant content.
* Links to Products
* Links to videos, podcasts, pdf’s
* Link to Newsletter Content
Links Out to Relevant Resources Show You Engage with Your Community:
* Articles about Company/News – Link to any articles, posts or news stories that mention your company. Use a live link to the site & post the content on your site, if appropriate & possible. Be sure to give proper retribution. Don’t post a pdf – post the content.
* Relevant Resources: What partners, vendors, complimentary & useful businesses would enhance your business. If you are a Food Photographer (FoodPixels.com is one of my clients), list nice camera shops, photography supplies, etc.
* Valuable Industry News: What sources are talking about your industry – link to them
* Relevant Bloggers: Who are the bloggers covering your business & industry. BrasserieBread.com.au (another great client) links to the food bloggers. So valuable!
* Experts in Field
* Customers: link to your customers if they write reviews. If they don’t, ask them
* Contributors (Users): Ask participants, fans or users to guest post. Another fab client, InspiredAdventures.com.au, has their participants blog while they are on a charity challenge.
Links Into Your Site: Outside Links are Important. It proves to the Search Engines and your Community that you have a Valuable & Relevant Site. Don’t Buy Links – earn them!
* Anchor Texts: If a site is linking to you, ensure your Anchor Text is relevant
* Relevant Comments on Blogs: Engage in your Community, Comment on Blog Posts (adding valuable & passionate insight), and Link Back to your Site. If you’ve written a pertinent post, include the link.
* Social Bookmarks: Delicious, StumbleUpon & Digg are great places to post, bookmark & index your site.
(* Aggregate Sites: Are there sites
* News Sites: Sites that cover your business & industry
* Partners: Ask your Partners to Link to You. Link in Return.
* Sponsors: Same as Partners
* Listings & Directories: Are there relevant Listings & Directories that include your Competitors? Get Listed!
* Wikipedia: If your in an industry that is doing something exciting, helpful, educational, etc, get your Site included. Look on Wikipedia to find any comparison charts, data, etc. This is a tricky one and may take time.
* Users/Customers: Ask your Users/Customers to link to you. Create Badges that are easy to include on their sites/blogs.
* Twitter Posts: Include Links in Your Twitter Posts. Track if possible & appropriate. PeopleBrowsr (another client) has fabulous tools that do this.
* Facebook & LinkedIn: Any post you do to Facebook & LinkedIn should lead back to Your Site – your domain needs to own your best content – help YOUR site rank better and be seen as relevant & valuable!
Whew – this is just a bit of advice (haha) – there’s plenty more but this should get you started. Don’t think you need to or can build a link program in a month. It’s a diligent effort that you chip away at each month.
And now, because I LOVE my readers, here are some more ideas to find places for relevant & valuable Links:
* Put top key terms in search engines to find new directories, bloggers, news sites writing about your topics.
* Look up key words in SEOCentro Rank Checker to see who is ranking top for your key terms – look for opportunities there.
* Relevant Bloggers in Field
* Industry News
* Appropriate Verticals
I’ll quickly mention again… View your Site as a destination w/ resources, articles, research, stats, a calendar, events, etc. Slowly and ethically build your content – let your passion for what you do drive you to continue to deliver great info to your visitors.
Happy Linking!…which rhymes with “clinking” – I love Champagne!