SassySEO is always on the look out for helpful research and statistics. They are hard to find. SEO needs to be constantly validated in a company. We know it challenging – we’re here to help.

Since SEO touches ALL areas of a businesses strategy & marketing efforts, we will continue to post relevant statistics as we find them.

Check back often so you can confidently present and share why SEO is an intricate part of your business.

Look at these figures:

SEARCH:
A survey from Forrester Research focusing on online retailers states 70% of the retailers see SEO as being the most effective way to increase customers. The article, written by my talented friend, Lisa Banks, at CIO.com.au is here: Online retailers rank SEO, social media as top marketing tools

TheSassySEO Says: If you want to improve sales & build your customer base, invest in SEO – know your keyterms, what your competitors are doing, have a quality content strategy, build your social community – and engage them!

Call 310-292-3026 or email Kristin@SassySEO.com for SEO, Social, Media & Marketing Services.

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According to SXSW happening this week in Austin, 40% of Google results are now “Social Search” results – meaning content picked up from places like LinkedIn, Facebook (have you noticed search results here, too?), Twitter, etc.

TheSassySEO Says: If you are not engaging with your prospects and customers, it’s a good time to start. Be a part of the conversations – they are 2-way, not 1-way. Add value and relevance to your interactions and LISTEN to what is being said. Your results will thank you for it, and so will your relationships.

Call 310-292-3026 or email Kristin@SassySEO.com for SEO, Social, Media & Marketing Services.

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In the PwC IAB Online Advertising Expenditure Report from the third-quarter of 2009, Search and Directories made up 50.9% of total advertising spend.

Online advertising hit an all time high of $466.25 million in this quarter.

TheSassySEO Says: Though Search & Directories are clear winners, consider where your audience is engaging & look for opportunities to reach them. It could be banner ads on a focused site or it could be profit-sharing program with one of the top bloggers in your industry. Remember to ensure you are in relevant and focused directories, too.

Call 310-292-3026 or email Kristin@SassySEO.com for SEO, Social, Media & Marketing Services.

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According to Marketing Sherpa: 30% of high quality leads and 37% of high quantity leads come from Search Engine Optimisation.

TheSassySEO Says: Ensure you have a Lead Capture Form & a Customer Acquisition plan to engage prospects when they land on your site. Deliver them quality content and valuable resources.

Call 310-292-3026 or email Kristin@SassySEO.com for SEO, Social, Media & Marketing Services.

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MediaMatrix reports that over 85% of people on the Internet use search engines. Search is becoming more of a staple of our web experience and Nielson/NetRatings predict online searches will grow in the US at the rate of 39% Gartner confirms search will continue to increase.

TheSassySEO Says: Your prospects are online searching for your products or researching your business. Be in control of what people find about you on the internet. Give them quality content and a strong brand.

Call 310-292-3026 or email Kristin@SassySEO.com for SEO, Social, Media & Marketing Services.

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SOCIAL MEDIA:

From Forrester’s Social Technographic roles: 43% of all Australians engage in the following online behaviour: blogs, video, podcasts, forums, and reviews/ratings. In 2008, 18% actually create their own content & post.

TheSassySEO Says: People want quality content to help them make decisions – if you are not engaging with your customers, prospects & community, it’s a good time to start.

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OTHER STATS:

Hitwise reports the use of search engines in Australia has increased by almost 20 percent since the first week of January 2006.

Search engines are crucial for anyone using the Internet. Ninety-five percent of all web traffic comes from a few search engines. In the Australia market, Google search makes up 88% of all Australian searches (June 2008). This is a 12% increase over last year (per Hitwise). MSN search makes up 7% and Yahoo! search is 4% percent.

According to a new Marketing Sherpa survey: One-fifth of respondents called SEO their “strongest tactic” for ROI – up 3 percentage points from 2007 to 21%. Also, “good ROI” jumped 2 points to 38% from last year.

Don’t get left behind while the rest of the industry is optimising. It’s true that the tools will evolve and algorithms will change how rankings are rated, so it’s important to  set your site up properly and diligently monitor it.

Contact SassySEO if you would like to partner with us to make sure your site is ready for business. Email us at: kristin@SassySEO.com or call 0427 326 013.