Yes, I’m back…and on fire (as per usual)! Busy days at SassySEO.com, but never too busy to share with you the utter importance of creating quality content.
I am proudly a broken record on this topic as more and more content farms create sub-standard content for ranking purposes only. This is not right. Your services, your site & your community rely on you to provide value.
I’m stumbling upon more and more articles about content farms – more companies are providing shoddy content and people seem to be okay with it. Don’t go along with it. It’s a short-term solution that will have long-term negative effects. Stay true to your mission. Be brave and find your niche & put your effort into providing something worthwhile to your community.
Lisa is saying “keep to the code” (love Pirates of Caribbean) – the code of creating quality content. Write content that is worthy of people linking to – linking strategies are still important – but again, quality links over quality. Fly right and give your customers, prospects, vendors and partners a reason to link to you, to visit your site often and engage with you (socially & professionally).
The Sassy SEO Says: If your business is your passion, this shouldn’t be too hard.
Here are a few simple tips to help upgrade your content.
1 – Write from the fire in your belly. Let your passion guide you.
2 – Always know what you want the reader to take away before you start – have 2 or 3 key points that are explicitly presented (like this numbered list).
3 – After you write your post, edit the post and naturally sprinkle in a few keywords to ensure relevancy of your post.
4 – Edit your title to include a keyterm.
5 – Always always always have at least on call to action to engage your audience in the sales cycle – call for bookings, buy now, download the ebook, etc. Don’t leave your captive audience hanging.
Lastly, enjoy yourself! Since content is one of the most important aspects of your site – you are in it for the long haul. A content strategy is key to developing quality and valuable content for the long term.
If you need a content strategy, call me at 0427 326 013 or email me at Kristin@SassySEO.com. I will help you.
You can also watch the latest episode of SassySEOTV on Content Essentials to get ideas on what to write.
Cheers & Happy Optimising!