Kristin Rohan: Founder of SassySEO (kristin@SassySEO.com, @TheSassySEO on Twitter and http://www.linkedin.com/in/kristinnystromrohan)

With 15 years in Silicon Valley, CA and almost one year in Sydney, I’ve gained a wide-range of experience in Marketing, Sales & Media.  I’ve held jobs at several agencies and online publishers, helped manage some of the first technology websites for clients, aided in Media Planning and Buying, and help build Media & Marketing strategies for a wide range of technology clients.

The last few years, in particular, were spent heavily concentrating on analytics & reporting. I helped manage Advertising programs for multiple clients. I researched Media programs and handled planning, researching, recommending, implementing, optimising and reporting for each plan. I helped implement Banner & Lead Generation Programs, List Procurement and Email Programs.

I managed SEM/SEO for numerous clients. I handled day-to-day responsibilities – recommending content, researching opportunities (including Social Media), helping implement link strategies, optimising meta information, key terms and PPC programs. I also created monthly reports with results and recommendations which I continually researched and put into place.

Here is a brief summary of my skills:

Corporate Qualifications:
•    6 years of successful media management including researching, creating, implementing and optimising successful International media plans (ie. US, Australia, Germany, UK & France) – B2B and B2C. Plans have included: Online/digital (including traditional banner programs, SEO, SEM, Social, PPC), print, outdoor, lead generation, email & direct marketing, and events (online & face-to-face).
•    Firm understanding of media process/industry (digital & traditional) and extensive data analytic skills.
•    13 years of intensive experience in B2B technology (hardware, software, Internet products and services).
•    15 years of experience in Silicon Valley, CA working in various publishing/media venues: 5 years in agencies, 5 years in publishing (offline & online plus events), and 2+ years in newspapers (internal and external).
•    Extensive contacts/networks in the publishing world – mostly US and Australia but have worked with publishers, sales staff and marketing contacts around the world.
•    Diversified experience in comfortably & effectively managing multiple clients, individuals and departments.
•    Strong aptitude for understanding technologies and corporate strategies.
•    Developed interpersonal and public speaking skills.
•    Extensive research, data analysis, planning and project management skills.
•    Excellent proofreading, writing and editing skills – with a dedicated attention to details
•    Able to organize, develop and present workshops and presentations.
•    Extensive computer knowledge (Mac & PC) and the ability to learn and use programs quickly (including Excel, PowerPoint, etc.)
•    Web site design and editing skills – including writing and optimizing content.

Please contact SassySEO for more information: kristin@SassySEO.com or call 0427 326 013. We look forward to hearing from you.