The Sassy Assassin of SEO is not surprised to see personalized search added to Google results. Social interactions have become more and more important — I believe because the search engines are trying to mimic more human interactions and “word-of-mouth” marketing will always be most effective.
The article “Google Hopes to Make Friends with a More Social Search” from Technology Review explains that Google + interactions are now included at the top of organic results.
What does this mean for you?
The Sassy Assassin of SEO Says:
1 – If you are on Google + be sure you follow, friend and interact with people you know, trust and get value from their posts.
2 – Share valuable and relevant information related to your business, your passion & your interests.
3 – If you are not on Google +, don’t sweat it, it’s not for everyone. It is one more channel to participate in and monitor. Focus on where you can interact and participate.
4 – Social media is about being social — don’t force it and interact where it is natural and where your community is.
That’s it for me today…it is #ChampagneFridays & #SassyHappyHour is almost here!
Cheers & Happy Socializing!