SassySEO Insights – Vol. 11: Use data to make business decisions — don’t just measure!
That’s right, the Sassy Assassin of SEO is back (now settled in lovely California — what a crazy 6 months)! Happy New Year everyone…I’m back and excited to help you optimize!
I love SEOMoz. They are a wealth of information. I especially enjoyed the SEOMoz Top 10 – December 2011 Issue. A lot of great articles that I’ll be sharing in the coming weeks (I promise not to abandon you for so long again!).
One of the more strategic articles (and I LOVE strategy) was “The Most Powerful Social Media Measurement Tool Money Can Buy” from Amber Naslund at Brass Tack Thinking. She’s a smartie!
Ms. Naslund says the best tool you can have is your brain. Using critical thinking when looking over data in reports and interpreting the information so a business can make meaningful decisions. No tools can do what a sharp brain can do. Well done, Amber!
What does this mean to you and your business?
The Sassy Assassin of SEO Says:
1 – Don’t obsess about all the data you can get about your site, your presence, your influence, etc. More data isn’t better.
2 – Understand and decide what metrics will help you make smart business decisions.
3 – Use measurement and reports to discover what is and isn’t working and make changes to better suit your visitors, prospects and customers — not the search engines.
4 – Don’t rely on rough data — investigate and decide if data is meaningful and useful to you and your business.
5 – Share the findings & decisions with your team — let everyone help improve the business.
Well, more than 3 points but all important for a well-performing site.
What data is important to improving your business?
If you need help looking at your analytics and interpreting data to improve your business, give me a call on 310-292-3026 (US) or 0427 326 023 (AUS). I love to help. I’m also Kristin@SassySEO.com.
Happy 2012 & Happy Optimizing!