SassySEO Insights – Vol. 9: Long Tail Keywords
TheSassySEO saw this article on Sphinn & wanted to share:
Using Google Analytics to prove the SEO Long tail theory by Neil Walker.
A long tail keyword is a phrase 3 – 5 words that really focuses on your business — services or products. They are becoming more important as there a lot more pages being created and a lot more competition for general terms. Walker gives a super detailed look at how longer focused phrases yield less searches but more qualified buyers – better conversion rates.
TheSassySEO Says: This relates to your business because you want to bring people to your site which will result in quality engagement– and hopefully a sale. It’s not about huge numbers of traffic, but about QUALITY traffic – plus with long-tail keyterms you have a better chance at ranking.
Look at your Google Analytics and see what terms are driving traffic to your site – if they are relevant to your business – believe me sometimes you’ll get some weird phrases – work them into your meta data and content – in a natural way.
For a good overview of long tail vs. short tail keywords, here’s another great one from Marketing Hub: Long Tail Versus Short Tail Keywords.
SassySEO can help you define your top keywords – Call us at 0427 326 013 or email me at Kristin@SassySEO.com. I’ll help you focus your content on the pertinent keywords that 1- are being searched and 2- are relevant to your business.