SassySEO Insights Vol.6: Blogging helps SEO
Hello and welcome to the latest bite from SassySEO.com!
Great Survey and Results from TopRank Online Marketing with Survey Results: Impact of Blogging on Search Engine Optimization.
Here are the highlights:
* Out of 326 respondents, 95% said corporate blogging is part of their SEO tactics.
* About 275 of them indicated they blogged to create new optimized content.
* And almost 200 said they blogged to generate traffic to their site.
* Lastly, over 62% said issues around resources was the main objection for implementing a blog.
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TheSassySEO Says: It’s wonderful that businesses recognise blogs are an important part of SEO efforts.
A blog is the best and easiest way to engage in your community and industry. New content proves you aren’t stale but I urge you to think long-term before you start one. It’s a responsibility and needs strategy.
If you’d like to blog once a week for the next year, are you willing to make that commitment to providing quality content to your community? How are you organising your content – it’s great to have categories, but you may need subcategories in case an area gets really popular and you need to break it out on it’s own.
Don’t double-categorise anything – keep the navigation and organisation simple so you aren’t creating so much content that people will get lost and can’t find the most valuable & relevant articles quickly.
Generating content to drive traffic to your site is fantastic but it’s not all about traffic – ensure your site has something valuable to offer when they land there. And remember, it’s not just numbers, it’s about quality and community.
Take the time now to create a long-term strategy, and make sure it’s realistic for you and your company.
Good luck and happy blogging!
The SassySEO