SassySEO Insights – Volume 3
Welcome to Volume 3 of SassySEO Insights.
I’m sure you’ve been waiting at the edge of your seat for this. Thank you, I appreciate your enthusiasm. Here is my latest favourite article and how it relates to your own Sassy SEO.
This article from SearchEngineLand.com – Answers.com loses “Pole Position” to Google Dictionary by Greg Sterling reports Google now has a dictionary of its own – replacing the one from Answers.com.
This is intriguing & sparks a few questions:
1 – Will Google start add the dictionary to all words?
I searched for “CRM” and “Interoperability” and the dictionary results didn’t show. I searched for “flabbergasted”, & the dictionary option was there.
2 – If Google adds the dictionary to all words (especially highly searched words), will they start selling ads around the word results?
If this is the case, key terms will continue to be important. Just like the “searches related to” terms that come up at the bottom of results now (search for “beach boys” in Google and scroll to the bottom), key terms have not gone out of style. I read a lot about how keywords are not important. I don’t agree. A website needs to have a strong skeleton and key terms are part of that structure.
3 – Lastly, will people use this tool and the results to create less-than-quality content that links to their sites just to rank high in Google?
Demand Media seems to be doing this right now. They have an algorithm that figures out what popular searches exist, what the earning potential of the key terms, where the opportunity to create quick content is, and link the content to their own site and sell ads around that content. Is that bad? That’s for you to decide. I believe quality content will win in the end.
What does this have to do with your SEO and your site?
1 – Don’t compromise on your content. Keep it valuable & relevant. Continue to add good content and refresh your site.
2 – You may not rank number 1 now, but if you continue to produce good content, communicate with your customers and present them with valuable resources, it will serve you in the long-term.
3 – If you don’t have key terms, create them – use the Keyword Tool or this Keyword Tool from Google and research what people search for in your industry. What key terms are your competitors using? How much competition is there for your key terms? Look at your Analytics – if you don’t have Google Analytics on your site – add them today! Then, look at what key terms are people using to find your site.
Good luck and happy SEO-ing!