SassySEO Insights Vol. 1
Welcome to Volume 1 of SassySEO Insights.
Each Volume will contain smart & sassy tidbits about SEO (Search Engine Optimisation), SEM (Search Engine Marketing), SMO (Social Media Optimisation), Social Networking, Marketing &/or Media to get you fired up and ready to improve your site.
If you’d like to subscribe to SassySEO Insights, please email me at kristin@theRohans.com.
Here are my favourite posts for the week that highlight important values of Search Engine Marketing & Website Optimisation.
The first post I want to share is from the Ad Contrarian: Why Can’t Marketers Talk Straight (Bob Hoffman). I prefer simple descriptions that quickly get to the point, too. Why use language that delays understanding or action?
Once you decide on your key terms and develop your content, don’t confuse prospects with fancy words. Help them enjoy visiting your site and learning from you. Once they know they can get the straight story from your site, they’ll come back again.
The next post is from Seth Godin: When tactics drown out strategy. I’m a huge fan of Mr. Godin and agree with his views. It’s key to know what you want to accomplish before you jump in and use the latest tactics and tools. Are you trying to find new customers? Are you trying to strengthen your customer community? Are you trying to sell certain products? Though Facebook and Twitter might be the answers, know what the questions are first.
The last post for SassySEO Insights Vol. 1 is from Darren Rowe’s site, TwiTip: 5 Steps to Take to Prepare for a Post Twitter World (by Chris Johnson) Building real relationships is more important than how many followers I have. If I don’t make personal and genuine connections with my customers and colleagues, I risk losing out on sales, on opportunities (professional & social), and won’t enjoy my work. Helping others and connecting them is important, too. What goes around, comes around – positive & negative. I like to be on the positive side.
What do these posts have to do with SEO?
1 – Content is key to a successful site – take time to develop good key terms instead of lengthy verbiage. Don’t confuse visitors. Make is easy for them to navigate and understand what you do.
2 – Develop a strategy before you hop on the latest tool craze. Fads come and go, but your site needs to have focus and a long-term plan so you can get customers and make sales. That is why you have a business.
3 – Be authentic and build real relationships. Most customers buy from people they like and trust. Word of Mouth is still the number one referral.
Good luck and happy optimising!